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ITHACA DEFENSE 12G 18" BBL 5 SHOT SYN STK BLK - Provides a formidable legal protection in todays market. It has a fixed barrel/receiver and is available with wood or synthetic stock and a 5 shot capacity. The Model 37 Defense features: A receiver that is machined from a solid block of steel. 18.5 fixed barrel with standard cylinder bore. Brass bead front sight. Walnut or synthetic butt stock and forend. Crisp, rifle-like 4 6 lb. trigger pull. Matte blued finish..
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I'm confused as to why Ithaca thinks they can price their shotguns at 870 price-points. This is $200 shotgun that's priced close to 100% over value. American made is kind of irrelevant considering that the Norinco Hawk (IAC 981/982) is every bit as good as the 870, and is frequently sold for $150 retail.
Ithaca - stop living in the past and pretending you have any brand recognition. No one knows you. Your products are good, but they simply don't command a premium.