Fire For Effect

Have we got a scoop for you! Fire 4 Effect is the Non Label Brand for a major AR manufacturer well known in the industry for their high quality rifles and components. It allows them to market a more competitively priced rifle while maintaining the integrity and price structure of their more well known and industry trademarked primary rifle. It's sort of like Armalite does with their Eagle Brand, or like when Stephen King wrote books as Richard Bachman, or when Hank William recorded as Luke the Drifter.... Anyway you get the idea. Forgive me, I get carried away, now back to the rifle.